The 5th Annual Texas Wine Jam is back and bigger than ever, making its highly anticipated debut in the heart of downtown Johnson City on Saturday, November 1, 2025. Known as the Texas wine buying event of the year, Texas Wine Jam is where wineries come ready to sell, offering exclusive deals on featured wines and special incentives for bottle and case purchases, making it the ultimate opportunity to stock up on the best of Texas wine before the holiday season.
Bringing together the vibrant spirit of Texas, the festival will feature 26 wineries showcasing their top selections, along with live music, local food, and a strong sense of community. Produced by Vinovium, Texas Wine Jam raises funds for the Texas Wine Community Scholarship Fund, and this year will also support local families impacted by the July floods.
When & Where
When: November 1, 2025, 12:00 p.m. to 5:00 p.m. (VIP early entrance at 11:00 a.m.)
Where: Memorial Park & Avenue G, Johnson City, Texas
Participating Wineries
This year’s Texas Wine Jam will showcase 26 standout Texas wineries, including:
General Admission includes entry into the festival, tastings from all 26 participating wineries, a branded commemorative glass, complimentary bottle check, and a 6-bottle carrier.
VIP Tickets add perks like early entrance at 11:00 a.m., exclusive festival merchandise (such as a wine bottle koozie), and special access during the opening hour.
Refund Policy: 100% refundable until September 15 at noon, 50% refundable until October 15 at noon, non-refundable thereafter. In case of inclement weather, the event will be rescheduled to Sunday, November 2; if cancelled, ticket holders will receive tickets for next year.
Live Music
The Texas Wine Jam experience wouldn’t be complete without live music in the park. Two bands will perform in Memorial Park: the first act starts during the VIP hour at 11:00 a.m., setting the tone for the day, and the headlining band, The Vanishing Bees, takes the stage at 2:30 p.m., bringing their signature harmony-rich, high-energy set that blends covers and original songs.
Why This Festival Matters
Texas Wine Jam isn’t just a festival—it’s a gathering that gives back. Besides spotlighting Texas vintners and amplifying wine culture, proceeds support:
Texas Wine Community Scholarship Fund — helping students and future leaders in the wine industry.
Local families impacted by the July floods — offering relief and support to those in need.
Additional Highlights
New Downtown Location — 2025 marks the first edition of Texas Wine Jam in downtown Johnson City. With Memorial Park and Avenue G as the new backdrop, expect more involvement from businesses, new vendors, and the same signature Texas wine community spirit.
Spotlight Sessions — In partnership with Texas Wine Growers, attendees will have the chance to engage in educational sessions that shine a light on the work of Texas growers and winemakers.
Live Music & Atmosphere — Alongside the wines, enjoy great live music, good vibes, and the chance to mingle with winemakers.
“Buy Wine > Get Wine” Offer — Purchase 6 bottles and receive a 7th bottle (as part of the wine buying incentives) via fun, carnival-style wine games.
Vinovium is a Johnson City–based winery known as “Your Neighborhood Winery.” Texas Wine Jam reflects its mission to make wine approachable, community-driven, and fun. Hosting the festival is a natural extension of Vinovium’s commitment to the Texas wine industry and to creating memorable wine-centered experiences in the Hill Country.
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