
In advance of the 2024 Fredericksburg Food & Wine Festival, the Fredericksburg Chamber of Commerce has released the official schedule of events and tickets for the first-ever ‘Preview Week,’ slated to take place from July 22nd – July 28th, 2024. An opportunity for culture lovers to get a sneak peek of what’s to come for the Fredericksburg Food & Wine Festival this fall, Preview Week is steeped in interactive and immersive experiences highlighting the agricultural, culinary, and beverage bounties of the Texas Hill Country.
“We’re so thrilled to provide guests with a small taste of what’s in store for this October’s Fredericksburg Food and Wine Festival,” says Festival Producer Hayley Wakefield. “It’s an exciting opportunity for members of our Texas community to take part in the region’s rich agricultural legacy and to delight their palates with the offerings of our local food & beverage purveyors.”
2024 Preview Week Event Schedule:
All week long – Family Friendly Flavors of Fredericksburg Passport. Fredericksburg Chamber of Commerce is excited to present free opportunities for families and littles to engage with and learn about local farms and the culinary arts all week long. Various locations. Free to participate.
New event!
Monday, July 22nd – Blend it Like Becker. Join us out at Becker Vineyards and immerse yourself in the art and science of wine blending! Learn the intricacies of blending wine as we guide you through the process using different varietal samples and graduated cylinders to create the perfect final product. You’ll team up with fellow guests to craft your own blended wine and design a label for your creation. Our judges will evaluate your wines based on aromatics, palate profile, and label art! 6:00 p.m. – 8:00 p.m. Limited tickets available here.
Tuesday, July 23rd – Taste of Texas presented by Women for WineSense. Hosted by Women for WineSense, Tuesday’s Food & Wine pairing experience at El Quincho, Revel Kitchen & Catering’s intimate, Argentine-inspired cabana, will feature five samplings of mouthwatering wood-fired South American bites paired with five Texas Hill Country wines. 6:00 p.m. – 8:00 p.m. Limited tickets available here.
Wednesday, July 24th – Tacos & Tannat. Surrounded by the sweeping vineyard views of premier Texas Hill Country winery Augusta Vin, Tacos & Tannat promises to tap into the area’s local taco culture (tacos by Leroy’s TexMex BBQ) through pairings with three different expressions of the variety: a rosé, a reserve Tannat and a barrel-aged Tannat. 4:00 p.m. – 5:30 p.m. Tickets available here.
Thursday, July 25th – Sip Into Summer Garden Cocktails 101. Guests of Hill Country Herb Garden’s Summer Garden Cocktails 101 are invited to dive into the art of cocktail-making with on-site herbalist Lauren Peterson. Set against their enchanting and tranquil gardens, menu highlights will include three cocktail demonstrations, small bites, herb jars, and recipes. 5:00 p.m. – 7:00 p.m. Limited tickets available here.
Friday, July 26th – Elk & Main Sip & Savor. This event will feature a progressive tasting with offerings from Six Twists Sparkling, OroBianco Italian Creamery, and Ocotillo Chocolate + Wine, along with live music in their shared courtyard. Expect champagne flights paired with croque monsieur bites, Italian-style tapas by Orobianco incorporating their cheeses and other local and seasonal ingredients, accompanied by an amaro spritz to keep cool. The last stop will be the brand-new chocolate and wine bar at Ocotillo for single-origin chocolate flourless cake paired with a local dessert wine. 7:00 p.m. – 9:00 p.m. Tickets available here.
Saturday July 27th – The Elephant in the Room Boozy Brunch and Fredericksburg ‘Quesöff.’
Back-to-back experiences on Saturday begin with a boozy brunch at The Albert Hotel’s “The Saloon,” launched earlier this year in the hotel’s historic space dating back to 1888. Spotlighting a variety of local craft spirits from Still Austin, Milam and Greene, and more, The Elephant in the Room Boozy Brunch will feature classic brunch cocktails, brunch bites from Keidel Pharmacy, and beats from a local DJ, while paying homage to the venue’s heritage as a historic drinking establishment. 10:00 a.m. – 12:00 p.m. Tickets available here.
Carrying the revelry into the afternoon, Fredericksburg’s ‘Quesoff’ invites competitive culinary enthusiasts to showcase their gastronomic talent with a queso cook-off taking place at Milam’s Grand’s Central, an outdoor-oriented market designed to celebrate Texas flavors and fare. Award-winners will be selected by event attendees and receive the FBG Quesoff Champion Trophy, which will be passed down each year to the next winner. Guests can enjoy live Tejano music, margaritas by Iron Goat, as well as a Michelada bar by Pi Social. Those interested in competing can contact the event organizers here. 6:00 p.m. – 8:00 p.m. Tickets available here.






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