Wine education is booming around the world. Today, it faces a significant evolution with the flow of new resources, technologies, and improved access.
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Let’s take a closer look at the changing landscape of wine education, how it affects teachers and students, and what to expect in the future.
Changes in Vision and Goals
The fundamental changes in wine education concern the vision and goals of the sector. Schools started to rebuild their communication with students and wine enthusiasts with a focus on accessibility and openness. Wine education became more approachable. It leverages the power of inclusivity for transformation. This allows including new audiences and boosts the wine industry with the help of diversity.
The wine world, in general, and wine education, in particular, are ready to embrace the changing landscape determined by technology and globalization. The acceptance of new trends and developments has become a huge driver of growth.
Wine education used to hold a high level of formality. Yet, with more interest from the consumer and wider accessibility of learning resources, it reached new audiences.
Almost half of all people taking wine courses are consumers. Wine knowledge stopped being an “elite” thing. It became more accessible to anyone who wants to learn. While earning formal credentials continues to be important, informal education and edutainment are at their peak. This encourages enthusiasm for wine among diverse audiences.
Technology made revolutionary changes in wine education. Now customers are using mobile apps to get personalized recommendations and choose wine. With AI, they become more and more accurate and informed.
Digital tools help sommeliers manage wine inventories and keep us with trends. So technological competence has become a crucial part of a skill set for people interested in working in the wine industry.
Virtual learning gives access to knowledge students never had before. Now they can learn from top industry experts like company founders and lead winemakers. With VR and AR, students get a more immersive experience and a deeper understanding of wine production through visualization.
Enhanced Accessibility with Online Learning
The shift to online learning provoked by the COVID-19 pandemic touched all disciplines. Wine education is no exception.
Technology makes wine education more accessible all over the world. It empowered people to gain access to learning experiences. As a result, as a global provider of wine education, WSET reports a record number of students are taking wine courses internationally. The US and the UK are the largest providers of wine education, with 14% and 36% growth rates, respectively.
Online education took education outside the traditional classroom. Students attend their courses and even taste via Zoom and get samples at home. Such courses became popular during the pandemic and don’t lose their popularity today.
Many schools also offer hybrid learning, combining in-person and online classes. This allows them to optimize resources and offer flexibility to students.
Improved accessibility and a variety of ways to learn make wine education more inclusive. Online learning has practically eliminated the wine world barrier to entry.
To keep pace with the new demand for learning, wine education gained new resources. Today knowledge can be delivered to students in a variety of ways.
While learning from books and in-person courses continues to be common, students get much more versatility. They can learn with the help of self-study platforms and build their own schedule. Wine apps and podcasts are great for supporting enthusiasm and staying on top of current developments and trends in the industry. Such a system of resources emerged to meet the demand of diverse student and customer audiences.
To Sum Up
Wine education has evolved over the last decade. With the shift in vision and adoption of technology, we’ve witnessed the rapid growth of sources and methods of knowledge delivery.
Besides, wine education has expanded to serve the consumer wine interest. This has made it more diverse in terms of accessibility and available resources. The shift in wine education offers the sector exciting opportunities and growth.
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