William Chris Vineyards Announces New General Manager

William Chris Wine Company is thrilled to welcome John Cedillo III as the general manager at their William Chris Vineyards tasting room in Hye, Texas. In the role, John Cedillo will be responsible for all direct-to-consumer business and the end-to-end customer experience on the Hye Estate.

In the newly established role of general manager, Cedillo will oversee the customer-facing aspects of the William Chris Vineyards estate, including the tasting room experiences, wine club program, and culinary program. Cedillo will also manage the entire guest experience for the brand.

“I am extremely confident in John’s abilities to help lead the William Chris Vineyards team and the growth in Hye as we continue to deliver-world class Texas wine experiences,” said William Chris Vineyards co-founder and winemaker Chris Brundrett. “This is a new role for our company, and I am excited to have someone of John’s caliber in this role.”

A Texas native, Cedillo grew up in San Angelo, Texas, and attended Angelo State before finishing school at the University of Central Florida. Cedillo joins William Chris Vineyards with an incredible background in hospitality, customer service, and resort management. He has worked for Disney, Hilton, and Benchmark Hospitality throughout Florida, including Orlando, Daytona Beach, and the Keys. Cedillo has overseen resorts/hotels with 800+ rooms and teams over 200 strong.

“After traveling and working across the United States, I feel so lucky to be back in my home state of Texas. William Chris Vineyards has an incredible team and such a beautiful property, I’ve quickly developed a passion for sharing their incredible wines and amazing facilities with the guests,” shared Cedillo.