Sway Rosé

We received the product for review and all opinions are our own.

If you live in Texas and drink wine of any kind, you have most likely seen the surge of European-style dry rosé wines that are taking up shelf space that used to be reserved for the sweet pink wines that have long dominated the U.S. market. Don’t get me wrong, there is nothing wrong with White Zinfandel or other sweet blush wines. There is a huge market for this style of wine and they aren’t going away anytime soon. However, as the United States continues our reign as the number one wine consuming country (by volume) in the world, the demand for quality dry wine is increasing at a fast pace.

Texas is dominant in the dry rosé market when it comes to the domestic scene. Let’s face it. Rosé wine fits our climate, and it definitely fits our culture as well. Warm temperatures, friends, and light food on the patio are just begging for a Texas dry rosé. There are tons (pun intended) of options out there when it comes to this style of wine, but there has been one segment of the market that was lacking, packaging diversity. Glass bottles are the norm and they are never welcome around our favorite summer spots, which include the beach, the lake, pools, and hot tubs. This is where the youthful market of canned wine comes in.

Chris Brundrett of William Chris Vineyards and Andrew Sides of Lost Draw Cellars decided to take on the canned wine scene in a really big way. Yes We Can Wines is the answer, and the Sway Rosé is a really neat example of what is happening regarding the demand for accessible wines. I fully admit, I was not at first turned on by the “new” scene of wine, meaning canned wines, wines on tap, wine served in mason jars, etc. But, one must keep an open mind to succeed in life, and although change is never easy and sometimes not fun, it is necessary.

The Sway Rosé is quite charming. The 250ml cans are super convenient which is a must when you’re seeking that “fresh out of the cooler” experience. There is definitely something psychologically stimulating about grabbing an ice cold beverage from the cooler, and this can of rosé fits that category perfectly.

The wine itself is a solid, nicely balanced Texas grown rosé. Notes of fresh red berries tantalize the nose and palate. Bright acidity and a smooth finish round out a very approachable wine to enjoy in almost any situation you can think of. Food pairings could be burgers, fries, onion rings, hot dogs, light BBQ, seafood, charcuterie, smoked meats, etc. Do you get my drift?

My only complaint? Well, the aromatic profile is one of the hallmarks of a beautiful rosé wine, and drinking from a can in which the aromas are all locked up, well it’s not the same experience. However, this product is designed for ease of use, if you will. A loss of aromatics is a fair exchange for the ability to tube the river with a crisp, cold can of Texas grown rosé in your hand. You can pick this wine up at select locations in central Texas. Check out www.yeswecanwine.com for more information.

Specs:

• Sold in packs of 3, 250ml cans
• 100% Texas grown, Texas High Plains: Martin Vineyards, Bingham Family Vineyards, Farmhouse Vineyards
• 32% Mourvèdre, 32% Carignan, 15% Muscat, 10% Viognier, 11% Malvasia Bianca
• 12.3% Alcohol by volume

Cheers!