In August, we attended a media event at the new winery on 290 called Yates. It was a great night with some great wines. It is not unprecedented, but the winery formerly known as Yates will now be called Ron Yates.
As we learned in our recent podcast with Ron Yates, owner of Spicewood Vineyards and Yates, the winery Yates is owned by Ron Yates along with his mother, father, and sister. Due to legal reasons with the name Yates, the business partners decided to just call the winery Ron Yates. Ron Yates, Jr. is the owner of Spicewood Vineyards and his father is Ron (Ronnie) Yates. That made the perfect reason to call the winery Ron Yates.
Like we said, this is not the first time a Texas winery has had to change their name. Lost Oak Vineyards was Lone Oak Vineyards and Wedding Oak Winery was San Saba Wine Cellars. Now Ron Yates was Yates.
Just like the other wineries mentioned, changes will be required for upcoming wine labels, glasses, and so forth, and the expenses required for a name change are not insignificant. Fortunately for the winery Ron Yates, they have not had years with the old name so changing now comes at the best time. Ron Yates, the co-owner, told us the wine label logo will be elongated to say Ron Yates instead of just Yates.
We are sure Texas wine lovers will be ready to support Ron Yates as they travel to Wine Road 290.