Sept. 8, 2015 – Total Wine & More, America’s largest independent retailer of fine wine, spirits and beer, today announced that its 10th Texas store – its second in Greater Austin and first in Williamson County – will open to the public on Thursday, Sept. 17, in Lakeline Plaza, 11066 Pecan Park Blvd, Suite 117, in Cedar Park. Known for its unparalleled selection, low prices and outstanding service, the store opening will feature live music, wine, beer and spirits tastings, giveaways and much more. The first 200 people to enter the store after 10 a.m. on Sept. 17 will receive a free Riedel wine glass.
Highlighting its ongoing commitment to the Greater Austin community, Total Wine & More will donate 10 percent of wine and beer sales from the store’s opening weekend – Thursday, Sept. 17, through Saturday, Sept. 19, to Art Alliance Austin. Similarly, Total Wine & More will support Keep Austin Beautiful with 10 percent of sales from Sept. 24 through Sept. 26.
“We strive to be a responsible corporate citizen, and to make a difference in each of the communities we serve,” said Co-Owner David Trone, who owns Total Wine & More with his brother, Robert. “Keep Austin Beautiful and Art Alliance Austin are amazing advocates when it comes the perseverance and progression of the city, and we couldn’t be happier to work with them.”
The new 31,000-square-foot store will feature the chain’s next-generation interior design. Everything about the store’s design has been created to improve the customer experience, from digital signage and end-cap displays, to a newly styled tasting area and classroom. “Providing the best selection and prices, while creating a one-of-a-kind shopping experience for the customer, is our number-one priority,” Trone continued. “Our interior design features are customer-centric in every way.”
Other store features include:
- A state-of-the-art tasting bar where customers may sample wines, beers, and spirits and learn about the many products Total Wine offers.
- In-store iPads equipped with a proprietary app that pairs recommended wines with various meals.
- Flat panel TV screens throughout the store that stream video content on vintners, their wineries, and how various wines are made.
- An updated education center where Total Wine holds classes on various types of wines, beers, and spirits throughout the month. In addition, the education center is available to be booked at no cost for use by local non-profits and businesses.
- A large walk-in humidor offering an expanded product offering.
Total Wine & More provides a shopping experience unlike any other, with wine from nearly every wine-growing region in the world, as well as a tremendous selection of spirits from every price range, and a diverse offering of beers, from America’s most popular beers to hard-to-find microbrews and imports.
About Total Wine & More
Total Wine & More is America’s largest independent retailer of fine wine, beer, and spirits, with 121 superstores in 17 states. A four-time national retailer of the year award winner, the company’s expansive selection of products, combined with low everyday prices and expertly trained wine associates, provides a unique shopping experience for the customer. Since opening its first store in 1991, Total Wine & More has been committed to being the premier wine, beer and spirits retailer in every community that it serves. For more information about Total Wine & More, please visit www.totalwine.com.