If you have been to CrossRoads Winery in Frisco, changes are on the way! CrossRoads Winery will be changing their brand to Umbra.
Why the rebranding? The reason owner John Wilson gave is because they will be competing on local store shelves in addition to having a fresh look into their new retail space.
That’s right, the Frisco location will no longer be a tasting room and instead a new tasting room will be opened in downtown Grapevine at 415 South Main Street. They will begin the renovations very soon and they hope to be open by early to mid-November, 2014. The new tasting room will also be open seven days a week.
Now with Umbra opening in Grapevine, the historic downtown area is targeting to become more of a destination to visit than it currently is with new winery Sloan & Williams Winery already open and the Messina Hof Grapevine Winery scheduled to be open in November also.