If you have been to CrossRoads Winery in Frisco, changes are on the way! CrossRoads Winery will be changing their brand to Umbra.
Why the rebranding? The reason owner John Wilson gave is because they will be competing on local store shelves in addition to having a fresh look into their new retail space.
That’s right, the Frisco location will no longer be a tasting room and instead a new tasting room will be opened in downtown Grapevine at 415 South Main Street. They will begin the renovations very soon and they hope to be open by early to mid-November, 2014. The new tasting room will also be open seven days a week.
Now with Umbra opening in Grapevine, the historic downtown area is targeting to become more of a destination to visit than it currently is with new winery Sloan & Williams Winery already open and the Messina Hof Grapevine Winery scheduled to be open in November also.
Thanks for the post Jeff! Yes, Umbra will be our new brand but we will keep our Crossroads label as well and use it as our Texas Wines label. We may have one or two Texas wines under the Umbra label as well but we hope to use Crossroads for all the up an coming Texas grapes such as the Roussanne we received from Oswald Vinyards in partnership with Eden Hill a few weeks back, just finished ML and is now resting peacefully in stainless.
Jeff Cope says
John, thanks for the additional information!
Taylor Stainbrook says
Are you going to open in time for the Grapevine Hallo Wine Trail this Sat Oct 25th? You are on the list as one if the wineries!
John Wilson says
We had our fingers crossed that we may be able to but our permits came in and we are right in the middle of rennovations unfortunately. We still have TABC to go and hope we are up and running by mid November.