Since 1988, Wine Enthusiast Magazine has been one of the leading voices on wine and educating wine lovers with every one of its 13 published issues every year. The magazine is now being redesigned cover-to-cover with its March 2014 issue. Besides the print redesign, the online counterpart will bring their website to life with beautiful photography, interactive pairing tutorials, bonus content, and more.
“This redesign confirms our stance as the only truly consumer-friendly national wine magazine available today,” says Executive Editor Susan Kostrzewa. “The culture of wine, as well as the wine lovers’ growing interest in beer and spirits, has evolved drastically in America in the last decade. Now we’re able to fill a void in the media for what we consider the ‘new’ wine lover – adventurous, fun-loving and seeking entertainment and education in one package.”
Redesign Highlights Include:
Rich & Creative Editorial Content with a sense of humor: “The Wine Enthusiast reader wants the best information on beverages available, but is far from the pompous, pontificating elitist once associated with the topic,” says Kostrzewa. “They, and we, embrace the idea that wine can be fun. Our expert editors, tasters and writers are renowned in their field, but are still people you’d want sidled up next to you at the bar.”
New sections, like The Crush: This discovery section details trends and tastemakers in wine and the wine-related space, while fun, feature-length stories offer approaches to wine like the Enthusiast Playlist, pairing wines with the modern music they evoke, convey the mantra, “We’re really serious … about having a good time with wine.”
After Over Two Decades, A Different Logo: “Our refreshed logo – old, stylish, yet refined – reflects our belief that the intersection of classic appeal and youthful discovery in the wine and food space can be extremely powerful,” says Kostrzewa.
Bold and Engaging New Look: “Our audience are progressive tastemakers with interests in craft and modern trends in everything they do, including what they eat and drink,” says Kostrzewa. “With the vision of our award-winning creative team, we now deliver smart, digestible and entertaining wine content in an art-driven package. The clean but vibrant design and energetic real-life photography reflects the vibrancy of our topics, whether it’s an incredible pour of wine, a dramatically-arranged dish, or an eye-popping travel vista in an exotic wine region.”
Preserving What Works: “While we are thrilled to embrace our next rendition of the magazine, our editors will continue the tradition of reporting on and reviewing the latest wine, spirits and beer releases. This journalistic initiative is central to our mission of helping our readership make informed purchasing decisions and live their lives to the fullest.”
“Since our launch almost 26 years ago, Wine Enthusiast Magazine has provided the most approachable yet authoritative viewpoint on wine for the consumer,” says Editor & Publisher Adam Strum. “As the wine world has progressed, Wine Enthusiast has progressed along with it – increasingly engaging the modern wine consumer with discerning, comprehensive wine, wine lifestyle, beer, spirits, food and travel coverage. Our redesign confirms our commitment to evolution, and we’re thrilled to share our new look and feel with our readers.”