La Viña Winery is located in La Union, New Mexico and is owned by Ken and Denise Stark. La Viña Winery is the oldest winery in New Mexico and was founded in 1977. The winery was originally in southern New Mexico but when the Starks bought it in 1993, they moved to La Union, built the winery, and kept the original bond and name.
When I was visiting Zin Valle Vineyards, I saw a sign there was another winery just a few miles down the road. I had time so I decided to check out La Viña Winery and I am so glad I did. I was hoping they were open on a Friday and indeed they were. There were no other guests in the tasting room but a tasting guide was ready to help me through a tasting.
Tastings are done while standing at the tasting bar and the tastings are poured from the uncorked bottles. Food is available for purchase including dry Monterrey Jack cheese with crackers.
I then learned my tasting guide was the winemaker from the winery, Guillermo Contador, who had moved from Chile in 2006. His wife was also in the tasting room a little later.

Guillermo Contador
La Viña Winery has a 30 acre vineyard with 22 different varieties being grown. Guillermo said they can make 25 different wines and all the wines they make are only estate wines. They produce 3,000-4,000 cases a year. Besides the wine they make for themselves, they also make bulk wine which is used to bottle for other wineries in New Mexico and Texas.
Some of the wines available at the time of my visit were:
- Sauvignon Blanc
- Barrel Fermented Chardonnay
- Viognier
- Rosé
- Pinot Noir
- Dolcetto
- Sangiovese
- Primitivo
- Merlot
- Mesilla Cabernet Sauvignon
- Rojo Loco (Ruby Cabernet / Zinfandel)
- Oro Loco (Muscat blend)
- White Riesling
- White Zinfandel
- Gewürztraminer
- La Piñata (Sparkling White Zinfandel / Black Muscat)
- Late Harvest Mourvèdre
- Black Muscat (Muscatel)
- Dulcinea (Sweeet Muscat)
- Light Port (Primitivo)
I was also able to taste an off-menu item called Heritage Red Wine Blend which is a blend of Cabernet Sauvignon, Cabernet Franc, Merlot, and Petite Verdot.
Two big festivals are held twice a year. One in April is a Blues festival and the other in October is a jazz harvest festival. Private events are scheduled throughout the year. Tours are available daily at 11:30am. The gift shop has candles, clothing, and wine accessories.
I was lucky to take a chance on visiting La Viña Winery and ended up with a very nice winery I would easily recommend visiting.
I know Guillermo, and he is an awesome winemaker and a great person!
I agree as I had a very enjoyable time tasting with him! Hope he sees the post.
Thanks Jeff !!!!! for the post and thank you for coming to La Vina Winery. I had a great time tasting too !!! if you’re around do not hesitate to stop by and visit us.
Thanks Guillermo. Will definitely stop again if I’m ever in the area!
love the wine and the fest when we lived in el paso.we moved to tennessee and i miss the wine “Dulcinea”.i wonder if i could order some and get it shipped here?
I would try contacting the winery and see if they can ship to Tennessee. Good luck!
Gabi please contact us to [email protected] or call us after noon (575)882-7632. Thanks !!!