Posts Tagged marketing

La Cruz de Comal

12 April 2012

http://www.lacruzdecomalwines.com

La Cruz de Comal is located in the town of Startzville, not far from Canyon Lake. It is owned by Lewis Dickson and California winemaker Tony Coturri. La Cruz de Comal has been making wine since 2001 and became a bonded winery in 2004 where they sold their wines in wine shops and restaurants. They recently opened a tasting room in February 2012.

The unique thing about La Cruz de Comal wines are they are made in a natural style. That is, there are no additions of acid, sugar, grape concentrate, powdered tannins, and artificial coloring agents. The grapes are grown without the use of chemicals and vinified using native yeasts. Native yeasts are yeasts that live naturally on the skins of the grapes in the vineyards and in the winery.

La Cruz de Comal - outsideAfter reading about the natural wines which can contain sediment, I wasn’t really sure what to expect, but I had to visit. Two of my friends took a Dry Comal Creek “Winery U” class with me and afterward, we made the short trip to La Cruz de Comal. A small sign along the road led us to a very steep driveway but we made it down safely and faced a beautiful natural looking building with a vineyard beside it. We immediately fell in love with the building and couldn’t wait to go inside.

When we entered the building, owner Lewis Dickson was seated behind the tasting bar with, as we learned, two of his friends seated in front. They moved to sit near a nice fireplace area and we took the three seats in front of the tasting bar.

La Cruz de Comal - insideLewis explained there was a $15 tasting fee for his five wines. There was also a list of library wines from previous years which are available to buy, and some of the bottles were in a glass enclosed case on a nearby table displaying the evolution of La Cruz de Comal. The tasting wines were presented in a metal case which had an ice pack in the back to keep the temperature of the wines at “cellar temperature”, around 56-58 degrees Fahrenheit.

The bottles were uncorked and Lewis began our tastings pouring from the bottle. The first wine we tried was a Blanc du Bois and there was sediment at the bottom of the bottle. Lewis does not hide that fact and started telling us about his natural wines. Since they do not filter their wines, the wines eventually become clear but you can still see some sediment at the bottom of the bottle. If the bottle is shook up or transported, the bottle will not be as clear and should be stood upright for a day or so to allow the sediment to drop to the bottom. Since the wines are natural wines, care should be taken in their handling and storage. They bottle their wines at “cellar temperature” and recommend storing them at the same temperature so the wine will still hold up and age correctly. If someone purchases six bottles of La Cruz de Comal’s wine, they will be given a piece of paper with instructions on how to properly transport, store, and enjoy their wines.

I have usually avoided traditional wines before which may contain some sediment or crystals, but the Blanc du Bois was very good. My friends agreed and at the end of the tasting, they ended up buying a bottle of the $39 wine.

La Cruz de Comal - tasting bottlesLewis continued telling us about his natural wines and considers his wines alive. He said, “You can have a wine that Robert Parker gives a 95 to. It’s black, it’s icky, it’s jammy, it’s oaky, and it’s dead. It’s dead on arrival. It’s not alive. It doesn’t evolve in the glass. You open a bottle and the second glass tastes the same as the first and the fourth glass tastes the same as the second. I think if a wine doesn’t evolve in the glass, it probably hasn’t evolved much in the bottle. I’m trying to take the raw materials here and not make wines in the image of something they’re not.”

On the La Cruz de Comal website, there is a picture of his limestone hillside cave where he stores the bottled wines. The cave and small winery are located on the other side of the vineyard from the tasting room so it was not visible. Speaking of vineyards, he grows Blanc du Bois and Black Spanish (Lenoir) on three acres. When he started he had nine varieties but soon learned the grapes which could grow the best. All the grapes used in La Cruz de Comal’s wines are 100% Texas grapes which make their Texas wine.

The wine is made using both stainless steel tanks and barrels. When using barrels, he uses French barrels and hybrid barrels. I haven’t heard of hybrid barrels before and Lewis described what they were. He said typically they are American oak staves with French oak heads, but now they have come out with barrels with alternating French oak and American oak staves. Even though some of his wines are stored in stainless steel, he said sometimes his wines need time in the bottle to round out.

Two different labels are used, “La Cruz de Comal” and “Dickson”, which one of my friends asked about as they were confused. Lewis explained that wines bottled under the “Dickson” label means most likely the grapes came from his vineyard. He also explained a good marketing reason for the two labels.

My friends commented how they loved the tasting room building and wondered where he got the design. Lewis explained he lived for a while in France and while there, he made a book of things he saw, and the book is from which he designed the tasting room building.

I asked if many people have heard about the tasting room now being available and he pointed to us as evidence that people have. While we were there, one couple stopped in who said they were driving by and just happened to see the sign. La Cruz de Comal should probably update their website so customers know they now have a tasting room and what the hours are. However, Lewis does not really want a large amount of people visiting at one time which would require multiple tasting bars and is very happy with what he has right now.

We enjoyed our visit to La Cruz de Comal and my friends said they would love to come back in the winter, sit by the fireplace, and enjoy the Texas wine.

One Year Anniversary of TX Wine Lover Blog

19 March 2012

I can’t believe March 20th will be the first anniversary since the creation of this blog. I started the blog with some goals in mind and they haven’t changed since:

  • Help consumers discover wineries they may not know about and they should visit
  • Help wineries with marketing
  • Help wine related events with marketing

Gloria and I have at this moment visited 125 Texas wineries and have enjoyed every minute. We’re still learning to tell you what the aromas and tastes are in wine, and probably never will be able to, hence the idea of telling about our experiences at the Texas wineries. We were big proponents of the previous Texas Passport Program which started us on the journey of visiting Texas wineries, and look forward to learning how the new program will work.

The blog started out as an extension to my personal website and after a couple months I decided to make it more professional and came up with the name TX Wine Lover. This allowed me to move the blog to http://txwinelover.com, create a Facebook page, and switch to the Twitter account of @TXWineLover.

A lot has happened in the first year:

I guess it has been a busy, but definitely fun year. I have a queue of winery visits to discuss and was always afraid if I wrote about every one we visited, then I wouldn’t have anything else to blog about. From looking at the above list though, I think I should be able to find something.

Already there are plans for the next year. Since a lot of our winery visits were done before the idea of the blog came about, we have had to revisit some of those wineries for pictures, information, etc. before I can write about them, and we have more which need to be revisited. Plus there are wineries which we have not been able to get to yet, not to mention new Texas wineries which are always opening.

I will be attending at least two conferences this year. First up is DrinkLocalWine in Colorado next month and then in August is TEXSOM again. Various other things are planned and it should be another fun year.

I want to especially thank all the people who have tolerated me during the year including the winery owners and winemakers for patience in answering my questions and letting me take photos, but especially Gloria who has had to listen to me talk about Texas wine and the industry in general. Most of all, I want to thank you the reader, for stopping by the website every so often and hopefully enjoying what I write. Please don’t be afraid to give feedback and possible suggestions to keep the blog interesting, and we’ll take this journey together.

White House Winery

7 November 2011

http://www.whitehousewinery.net

White House Winery is located in White Hall near Navasota and is owned by Gary and Margo Hahne. The winery was planning on opening around the Conroe area but there were so many rules and regulations within the city limits that it was decided to find property in the country and deal with the less taxing county rules. They found a nice piece of property on FM 362, very near Retreat Hill Winery and Vineyard, and started building their winery.

When I first found out about the winery, I kept waiting for the notice they were open so we could visit. The winery was hoping to open earlier in 2011 but officially opened on August 27, 2011. The winery later asked for volunteers to help them bottle their Riesling and we offered our services. It was a perfect combination to visit, do some tasting, and also help bottle some Texas wine.

White House Winery - outsideWe arrived at the winery and entered the tasting room. In the back of the tasting room building is a small production room containing stainless steel tanks. A house is next to the tasting room which will be remodeled into the winery’s bed and breakfast.

We met John Martinez, Director of Sales, and he offered us a bottle of wine to take outside and drink while we waited for the other volunteers to arrive. There are some nice tables and chairs outside where we sat to drink our first taste of White House Winery wine, which was a Chardonnay.

While we were enjoying the wine, a music stage was being built nearby so it could be on time for the winery’s first series of concerts which was started on Sunday, November 6th. Other volunteers came and after a nice conversation with them, we headed into the tasting room to help with the bottling. There we met Gary Hahne who was already in the process of filling the bottles with Riesling.

We all took turns at the various stations and began to help: cleaning bottles, corking, labels, and foil. While helping, I learned more about the winery from Gary. The reason for the delay in opening the winery was a common problem among wineries and that is problems getting approval on wine labels. Gary said he had a nicely detailed label but had to keep taking things off the label to finally get approved and it was a three month process. The labels have a drawing of the future White House Winery and a rooster. The reason for the rooster is the last name of Hahne means rooster in German.

White House Winery makes five wines and four of the five are made with 100% Texas grapes from the Lubbock area. Because of the label problems, the word Texas to identify a Texas wine was not put on. Now that they know the way around label issues, this should be resolved in the future. The four Texas wines are a Cabernet Sauvignon, Sangiovese-Lenoir blend, Chardonnay, and Riesling-Blanc du Bois blend. The fifth wine made from California grapes from the Lodi region is a Zinfandel. The bottles are corked and if you go for a regular tasting, you can stand at the tasting bar and for a small fee, you can taste their current five wines.

White House Winery - insideWhile taking a break, I met and spoke with Margo Hahne. She explained how Gary’s Opa (grandfather in German) helped during the redesign and reconstruction of Lyndon B. Johnson’s ranch house near Stonewall, TX during the 1950′s. Gary also had grown up in the Stonewall area. During the Johnson Administration, LBJ’s ranch house became known as the Texas White House. White House Winery’s name is inspired by that and they are designing their winery to look like the Texas White House. A design of what the final winery and land will look like is on the tasting room’s wall and it should be a very stunning winery.

A vineyard is scheduled to be planted in the spring of 2012 with Blanc du Bois and Lenoir. In April 2012, the winery plans to start a weekly concert series.

Overall, the evening was fun helping with the bottling, tasting some great wines, and making new friends. We will definitely make a point to visit again to watch White House Winery as they grow.

November TXWine Twitter Tuesday

25 October 2011

Every first Tuesday of the month is TXWine Twitter Tuesday from 7pm-8pm CST. Texas wine drinkers discuss three wines using Twitter and usually a special guest is involved.

I was given the honor of determining the theme for November and choosing the wines. Since I had some difficulty finding wines for previous Twitter Tuesdays, I thought it would be interesting to discuss, and especially easier to find, Texas wines which are available in your local grocery store.

Denise Fraser (@DeniseFraser) and Russ Kane (@VintageTexas) are leading the all-volunteer TXWine Twitter Tuesdays. I presented my idea and they thought it was good, so I ventured out to two local HEB’s and two Kroger’s to create a list of Texas appellation wines. We went over my list and selected three wines which represented a variety to please all palates.

The three wines chosen and which will be discussed on Tuesday, Nov. 5th are:

  • Llano Estacado 2010 Sauvignon Blanc (Texas) – $9 (Dry white wine)
  • Becker Vineyards 2010 Cabernet-Syrah (Texas) – $12 (Dry red wine)
  • Sister Creek 2010 Muscat Canelli (Texas) – $13 (Semi-sweet aromatic white wine)

We are trying to get a representative from each winery to participate and may have one winery already saying they will be there.

So pick up one or more of these wines and join us for our Texas wine chat and tasting. Please remember to use the Twitter hashtag #TXwine.

To indicate your participation and to put a reminder on your calendar, go to: http://www.eventbrite.com/event/2339988970. Click the button to add a calendar reminder.

Please see VintageTexas’s post for more information.

Hope to see you there!

Email to Texas Winery Passport Users

5 October 2011

Here is the information for current Texas Winery Passport users about the end of the current Texas Winery Passport program and the start of the next one. Be sure to enter your Passport codes!

Dear Texas Wine Enthusiast,

During the recent state legislative session, changes were made to the Texas Department of Agriculture’s (TDA) marketing programs. Among these changes was the elimination of the standalone Texas Wine Marketing Program.

While the Texas Winery Passport Program will end on October 31, 2011, TDA is excited to announce that a new passport program is being developed to continue helping consumers and businesses buy Texas products, including Texas wines.

With the new GO TEXAN Passport Program, we will expand membership participation to include wineries, microbreweries, florists, nurseries, retail shops, bed and breakfasts, restaurants, farmers markets and pick-your-own farms in a virtual passport that can be accessed through our GO TEXAN smart phone app.

We plan to launch this new program in Spring 2012.  Remember, until the new, expanded program launch, you can continue to find up to date GO TEXAN products you love through the GO TEXAN Facebook page, Twitter feed and smartphone app!

TDA would like to thank all of our Texas wineries and dedicated Texas wine consumers for participating in the Texas wine passport program since 2008; I hope each of you discovered something fun, made some new friends along the way and enjoyed your tour of Texas wine country.

For those of you currently engaged in the passport program, we will honor each level you obtain up to the closing date on October 31, 2011, and you will have until November 15, 2011, to redeem your rewards. If you have any questions, please contact us at gotexan@TexasAgriculture.gov or (877) 99-GOTEX.

Thank you for your participation in the wine passport program, and we hope to see you all GO TEXAN with the NEW passport next year!

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